This is a title that is for men, and women.  It is available for the Wii, PS3, and XBox360.  We have tried many of the exercise / weight loss type gaming titles.  Some have helped, and some have not.  I am hoping that it ends up being something that is just as good as some of the diet pills that work fast that my wife is trying to get me to take.

Keep checking back for a review of the title.

I recently downloaded the Duke Nukem Forever demo from the Playstation Network.  I used to play Duke Nukem on a PC back many years ago.  As far as I can tell this isn’t going to be a game for young children.  There are many sexual references contained.  While you won’t find any lingerie plus size women in the game you will find some nudity, and language.

There was an unexpected addition to the game that was never there before, and that is driving.  The graphics in the demo were superb, and the voice overs were excellent.

As soon as I can get my hands on the full game I will update with a review.

Until then… Come Get Some…!

You can also check out the DukeNukemForever site.

Not sure if it has crossed your radar, but we are launching a game called UFC Personal Trainer, similar to EA Active, Your Shape, etc., but a much stronger impactful fitness experience more in-line with the intensity of a P90X. Most importantly, UFC Personal Trainer is going to give fitness and MMA fans alike a true authentic core UFC fitness experience for the XBOX Kinect, PS3 Move, and the Wii. We’re not teaching people how to be a UFC fighter, we’re providing them a workout experience that is authentic to the conditioning they go through.

The game features authentic workouts from the top 3 leading UFC fitness trainers: Greg Jackson, Javier Mendez, and Mark Dellagrotte, and we’ve also partnered with the NASM to ensure the fitness science behind the game is completely authentic and…works. We’ve already got legit testimonials and are planning a summer Ultimate Fitness Challenge with Microsoft.

Well, I am anxious to see what this is going to be like. I have been trying to find some ways to get fit, and still play video games. Maybe I can get some bigger muscles with this. Now I just have to find a natural appetite suppressant to keep myself feeling full.

For more information check out UFC Personal Trainer site.

ZHUZHU PUPPIES™ FOR NINTENDO DS™

MINNEAPOLIS, MN – March 14, 2011 – Activision Publishing (Nasdaq: ATVI) and GameMill Entertainment, LLC in association with Cepia LLC, announced today that ZhuZhu Puppies™ will be available starting March 29th for Nintendo DS™. ZhuZhu Puppies incorporates the same key components that made ZhuZhu Pets® the hit toy sensation of 2009 and the #7 top selling Nintendo DS™ title of 2010. Kids will enjoy all the benefits of pet ownership without the hassle and mess of a real animal — now on the Nintendo DS™.

“The draw behind ZhuZhu Puppies™ is the idea that kids can finally own the pet that their mothers would never let them have, “ states Russ Hornsby, CEO of Cepia LLC. “And migrating this play pattern to Nintendo DS™ is an obvious natural expansion.”

With this new game, Zhu-natics will enter into a world of pure puppy fun.  They’ll have the opportunity to bond with their ZhuZhu by walking, feeding, and bathing it-just like a real pet. Players, who successfully care for their pup, receive allowances, with which they can then spend at the virtual pet store as their well-deserved reward.

Players will find plenty of games, sing-a-longs, and adventures to choose from with their pooch. An outfit customization component is integrated into the game so kids of all ages will not only adore the company of man’s best friend, but dressing their pup in their favorite fashions too! 

ZhuZhu Puppies™ will be available March 29th on Nintendo DS™. For a limited time only, Freckles, the adorable puppy character, will be offered as an added incentive in exclusive bundle packages. This game is not yet rated by the ESRB. For more information visit www.activision.com or http://www.gamemillpublishing.com/. 

About GameMill Entertainment

GameMill Entertainment is located in Minneapolis, Minnesota. GameMill is a third party publisher of various Children’s and Casual games for the PC, Nintendo DS, and Wii from Nintendo. With development across the globe, GameMill is a source of entertaining and fun games for all ages. http://www.game-mill.com/.

About Cepia, LLC

Headquartered in St Louis, Mo., Cepia LLC is a privately held company that manufactures toys and games for children of all ages. The company was founded on the premise that sufficiently advanced technology is indistinguishable from magic. Ingenuity, creativity, playfulness and passion are the heart of Cepia and everything it creates. Cepia’s toy building enterprises include: ZhuZhu Pets®, Kung Zhu™, ZhuZhu Princess™, ZhuZhu Babies™, ZhuZhu Puppies™ and their newest venture, DaGeDar™. ZhuZhu Pets has received top honor Toy of the Year recognition in five countries, including 2010 “Toy of the Year,” “Most Innovative Toy” and “Best Girls Toy” at the 2010 TOTY Awards in the U.S.  All toys from Cepia LLC are sold globally through national chain retail outlets and independent toy stores. For more information, please visit http://www.cepiallc.com/ and http://www.zhuniverse.com/.      

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, http://www.activision.com/.

BEST-SELLING CHILDREN’S BOOK SERIES, COMES TO NINTENDO DS™

MINNEAPOLIS, MN – March 10, 2011 – GameMill Entertainment announced that Pinkalicious, It’s Party Time will be available March 29 on Nintendo DS™. Based on the best-selling book series by Victoria Kann, Pinkalicious, It’s Party Time lets players plan fun and exciting parties throughout the year alongside the beloved character Pinkalicious in the town of Pinkville and interact with the enchanting characters, themes and key elements from the pinkatastic universe anytime they like. For the launch, a Pinkalicious stylus and cleaner will come bundled with the game as a special limited time offer.

“We’re thrilled to announce that Pinkalicious™ fans will finally be able to interact directly with the world they love thanks to Pinkalicious, It’s Party Time,” said Tim Flaherty, from GameMill Entertainment. “Between the easily accessible activity mini-games and the large variety of customization possibilities, Pinkalicious, It’s Party Time is a must-buy for all young girls and fans of the brand.”

In Pinkalicious, It’s Party Time, players will be able to interact with Pinkalicious and explore the magical town of Pinkville, including popular hot spots like The Bakery, Florist, Ice Cream Parlor and Stationery Store. Players take on the role of a customizable avatar that is tasked with planning the most pinkerrific parties for their guests to enjoy. Setting up a party entails cooking baked goods such as cupcakes or cookies, as well as putting together party bags, decorating and getting dressed up for the parties. Even after the adventure is finished, the fun isn’t over. Pinkalicious, It’s Party Time has high replay value and with the endless Activity and Dress-Up modes, fans can replay and retool their favorite scenarios as many times as they wish.

“I am so excited to be working with GameMill to make a pinkatastic Nintendo DS™ game that all the pinkerbelles and pinkerellas will love to play!” said Victoria Kann, author and illustrator of the Pinkalicious book series.

Pinkalicious has inspired and captivated millions of children with her creative imagination and magical adventures from the best-selling book series written and illustrated by Victoria Kann. With over 7.7 million books sold, the series includes the original hit title, Pinkalicious and three sequels, Purplicious, Goldilicious and the newest release, Silverlicious, which debuted as #1 on the New York Times Best Seller list. In addition, “Pinkalicious, the Musical,” continues to entertain audiences in its 4^th year on stage in New York City, L.A., Chicago, Toronto and London.

Pinkalicious, It’s Party Time, developed by 1^st Playable Productions, will be available March 29 for $29.99 on Nintendo DS™ and is rated E for Everyone by the ESRB. For more information about Pinkalicious, It’s Party Time, please visit http://www.game-mill.com/.

About GameMill Entertainment, LLC

GameMill Entertainment, LLC is located in Minneapolis, Minnesota. GameMill is a third party publisher of various Children’s and Casual games for the PC, Nintendo DS, and Wii from Nintendo.  With development across the globe, GameMill is a source of entertaining and fun games for all ages. www.game-mill.com.

About Pinkalicious

Millions of young girls have been inspired and entertained by one of their favorite characters, Pinkalicious™, since the first book in the series by Victoria Kann, was published in 2006.  With over 7.7 million copies sold and 37 weeks on the New York Times Best Seller list, the book series published by HarperCollins includes the original best seller, Pinkalicious and as well as Purplicious, Goldilicious and five early readers. The highly anticipated 4th picture book, Silverlicious, launched February 2011 and immediately became the #1 New York Times best-selling children’s book. Pinkalicious and her Pinkatastic world leap off the pages and into the lives of young girls with a full collection of Pinkalicious consumer products dolls, dress up and activities that celebrate all things pink while showing that being yourself is best of all. For more information on Pinkalicious, please visit http://www.thinkpinkalicious.com/ .

Finding a good racing game on the Playstation 3 has gotten to be a challenge.  I have tried quite a few titles, but still have yet to find one good title that will last with me.  I was very into Twisted Metal when they first came out with it.  I just read that they are currently working on a new edition, so I am anxiously awaiting.  I used to play the PS2 version for hours and not want to stop.  Since Twisted Metal came the Grand Theft series, and all of the other drive, and shoot titles.  I am hoping that the new Twisted Metal doesn’t disappoint me.

My car likes came back when I was a little kid I was in the Cub Scouts, and the Boy Scouts.  In the Cub Scouts we participated in the Pinewood Derby.  What is the Pinewood Derby?  Well, first you start out with a block of wood, and some parts that are “legal” to use on your car.  You can cut, trim, and do whatever to your block of wood as long as you can get the 4 wheels on it.  You are allowed to customize them with paint, and such, but there is a specific set of rules that come with the car.  Anyway… I never won any of the derbies, and never got to take home any pinewood trophies.  This is alright because I don’t know what I would do with them anyway.  I have a daughter, and I don’t think they do Pinewood in Girl Scouts.  Not that she is in the scouts yet, but one can hope.

What games are you into, and how can you associate that to something from your younger years?

Our review will follow after we use it for a little while.

The game is available for the Wii, XBox 360, and the Playstation 3.  The msrp is $69.99.

“Korner Entertainment S.L. and Continental Producciones S.L. proudly announce the release of ‘My Fireplace’ for WiiWare. Now users will be able to turn their television into a fireplace, equipped with realistic graphics… and a fire that will almost burn them!

What does it take to come up with real games that aren’t stupid from the door?

From Cepia LLC, the Creators of ZhuZhu Pets™, Comes Outrageous Hamster Battle Action!

MINNEAPOLIS, MN – AUGUST 6, 2010 – Activision Publishing (Nasdaq: ATVI) and GameMill Publishing, Inc., in association with Cepia, LLC, announced today that Kung Zhu™ is coming to Nintendo DS™ this fall. Based on the smash hit toys, Kung Zhu™ lets players choose adorable hamsters, train them into ultimate warrior fighting machines, and take them to battle!

An exclusive, rough-and-tumble Kung Zhu™ hamster, named Tull, will come packaged as a Collector’s Edition with the initial release of Kung Zhu™ for Nintendo DS™. Tull sports a never seen before color scheme and will be available for $34.99 MSRP.

 “Kung Zhu™ is packed with pets that are cute but become ultra-cool and tough, so it’s a lot of fun seeing that transformation in a videogame,” said David Oxford at Activision. Gary Miller, President, GameMill Publishing, stated, “We are thrilled to be able to bring Cepia’s hottest new line of toys to videogames in light-hearted, family friendly battle style.”

Kung Zhu™ takes players on a high-action journey with the action-packed hamsters of the Special Forces and Ninja Warriors tribes. Play along with the fierce Special Forces hamsters: Stonewall, Sergeant Serge, Rock’O and Rivet, or with the stealth Ninja Warriors hamsters: Yama, Azer, Drayko and Thorn. Fans might even run into a few surprise soldiers from different tribes along the way! Developed specifically for Nintendo DS™, Kung Zhu™ gives players the ability to outfit their pets with battle gear and unleash them to rumble in 35 levels with authentic sounds and motions.

“Kung Zhu™ is on a trajectory to achieve the same level of incredible acclaim and success as the original ZhuZhu Pets™,” said Natalie Hornsby, Vice President of Marketing, Cepia, LLC. “We’re seeing this new property create new fans, and this videogame just adds fuel to the fire through its employment of the brand’s core elements.”

Kung Zhu™ can currently be seen on the Zhu-niverse Tour, stopping in cities all over the country. Tour attendees will be among the first to get their hands on Kung Zhu™ for Nintendo DS™. Please visit http://www.thezhuniversetour.com/ for more information.

Kung Zhu™ is available this Fall on Nintendo DS™. This game is not yet rated by the ESRB. For more information visit http://www.activision.com/ or http://www.gamemillpublishing.com/.

About GameMill Entertainment

GameMill Entertainment is located in Minneapolis, Minnesota. GameMill is a third party publisher of various Children’s and Casual games for the PC, Nintendo DS, and Wii from Nintendo. With development across the globe, GameMill is a source of entertaining and fun games for all ages. http://www.game-mill.com/.  

About Cepia, LLC

Cepia was founded in 2002 in St. Louis, Missouri by a senior management team boasting over 100 years of combined history in the toy industry.  Ingenuity, creativity, playfulness, and passion are the heart of Cepia and everything it creates.  Cepia is especially known for its use of advanced technology, which is employed in such an unobtrusive way that the toys are not only fun to play with, but often viewed as “wonderful” or “magical.” Cepia’s toy brand building enterprises include Glo-e a light-up plush bear, Hydro Max a motorized water blaster, Sky Raptors, Sk8, and their newest venture ZhuZhu Pets™.  For more information, please visit http://www.cepiallc.com/.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, http://www.activision.com/.

The Zhuniverse Expands With New Games Based on Cepia LLC’s Award Winning Toys

MINNEAPOLIS, MN – AUGUST 12, 2010 – Activision Publishing (Nasdaq: ATVI) and GameMill Publishing, Inc., in association with Cepia, LLC, today announced ZhuZhu Pets™: Featuring The Wild Bunch, a brand new videogame based on the smash hit ZhuZhu Pets™ toy line. ZhuZhu Pets™: Featuring The Wild Bunch will be released this Fall and offers all new hamster friends and wild adventures on both Nintendo DS™ and Wii™. The ZhuZhu™ Pets toy line is hotter than ever, recently winning three toy industry awards including “Toy of the Year”, “Girl Toy of the Year” and “Innovative Toy of the Year”. 

ZhuZhu Pets™: Featuring The Wild Bunch features all new super cute action with fun and furry pals. Fans will get to care for and play with all of their new Wild Bunch friends plus the original ZhuZhu hamsters. ZhuZhu Pets™: Featuring The Wild Bunch features an expanded Zhu-niverse and new, action packed sidescrolling gameplay. On Wii™, multiplayer will allow families and friends to pick up and play together.

The initial release of ZhuZhu Pets™: Featuring The Wild Bunch will come packaged as a Collector’s Edition with an exclusive cute and cuddly chipmunk, Nutters. This limited edition version of the game will be available on Nintendo DS™ for $34.99 MSRP and Wii™ for $39.99 MSRP. 

“ZhuZhu Pets™’ success continues to snowball and it’s been a thrill adapting this property into videogames,” said David Oxford at Activision Publishing. Gary Miller, President, GameMill Publishing, stated, “The toy’s passionate fans will love the fresh direction we’ve taken in ZhuZhu Pets™: Featuring The Wild Bunch, and it’s fantastic that Wii™ owners can now join in the fun!”

“ZhuZhu Pets™: Featuring The Wild Bunch captures the imagination of those who adore our brand,” said Natalie Hornsby, Vice President of Marketing, Cepia, LLC.  “This game is an important next step for us as we continue to evolve the ZhuZhu Pets™ experience.”

ZhuZhu Pets™: Featuring The Wild Bunch can currently be seen on the Zhu-niverse Tour stopping in cities all over the country. Tour attendees will be among the first to get their hands on ZhuZhu Pets™: Featuring The Wild Bunch for Nintendo DS™ and Wii™. Please visit http://www.thezhuniversetour.com/ for more information.

ZhuZhu Pets™: Featuring The Wild Bunch is not yet rated by the ESRB.  For more information visit http://www.activision.com/ or http://www.gamemillpublishing.com/.

About GameMill Entertainment

GameMill Entertainment is located in Minneapolis, Minnesota. GameMill is a third party publisher of various Children’s and Casual games for the PC, Nintendo DS, and Wii from Nintendo. With development across the globe, GameMill is a source of entertaining and fun games for all ages. http://www.game-mill.com/.  

About ZhuZhu Pets™

ZhuZhu Pets™ are innovative, realistic, interactive, plush, and artificially intelligent hamsters that talk and move around in their own playsets.  ZhuZhu Pets include two play modes: nurturing mode where the hamsters coo and purr and adventure mode where the hamsters explore their habitat with intelligent audio and mechanical responses to various habitat stimuli.  Over a dozen add-ons can be purchased to build an ever-evolving hamsterworld for your hamster to play in and explore.  Powered by 2 AAA batteries (included), ZhuZhu Pets™ are suitable for ages 4 and up.  For more information, please visit http://www.zhuzhupets.com/.

About Cepia, LLC 

Cepia was founded in 2002 in St. Louis, Missouri by a senior management team boasting over 100 years of combined history in the toy industry.  Ingenuity, creativity, playfulness, and passion are the heart of Cepia and everything it creates.  Cepia is especially known for its use of advanced technology, which is employed in such an unobtrusive way that the toys are not only fun to play with, but often viewed as “wonderful” or “magical.” Cepia’s toy brand building enterprises include Glo-e a light-up plush bear, Hydro Max a motorized water blaster, Sky Raptors, Sk8, and their newest venture ZhuZhu Pets™.  For more information, please visit http://www.cepiallc.com/.

About Black Lantern
Black Lantern Studios, Inc. is an independent interactive entertainment software developer for consoles and the PC. Founded in 2003 and headquartered in Springfield, Missouri, Black Lantern Studios is committed to providing the highest quality, richest, and most satisfying gaming experience to its customers, and delivering value to its publishers and partners. For more information about Black Lantern Studios, please visit http://www.blacklanternstudios.com/ or e-mail info@blacklanternstudios.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, http://www.activision.com/.

EA Sports Active 2 will be available for the Wii, PS3, and also the XBox360.  The biggest things that are changing with this system in comparison to previous versions is that there will be a wireless control system, powered by new leg and arm straps with motion sensors, a heart rate monitor to capture intensity, and a new online hub to track and share workout data.

EA has always been at the top of the charts for me, and my wife is feeling the same.

Here is the trailer for Call of Duty Black Ops…

This year’s media briefing will feature news and demonstrations from big EA titles such as Medal of Honor™, Need for Speed™, Dead Space™ 2, EA SPORTS Active™ 2 and The Sims™ 3 for console; all new properties EA SPORTS™ MMA and titles from EA Partners, Crytek and Epic. The briefing can be viewed live at www.ea.com/e3 at 2 PM PDT on Monday, June 14.

“This year, EA will go to E3 with a showcase of blockbuster titles – games that combine a great single-player experience with deep online features and support,” said EA’s COO John Schappert. “There is something for everyone from hardcore to casual players.”

Titles which will be previewed in EA’s booth (#1601) at the LACC include:

Bulletstorm™

Epic Games, People Can Fly and EA present Bulletstorm, a new original intellectual property from the teams behind the award-winning, multimillion-selling Gears of War, Unreal Tournament and Painkiller series of games. Bulletstorm delivers a blood symphony of incredible gunplay and carnage on a grand scale in this unique, action-packed, over-the-top first-person shooter. The Bulletstorm skillshot system rewards players that “kill with skill” by laying waste to enemies in the most imaginative methods possible. The more insane the skillshot, the more points players collect to upgrade and unlock weapons, which in turn allows them to execute even more inventive moves and exaggerated skillshots. This is creative mayhem at its best. 

Platforms – Xbox 360®, PlayStation®3, PC

Ship Date – 2011

ESRB – Rating Pending

Crysis® 2

From the award-winning independent developers at Crytek comes Crysis 2, the next explosive installment in the critically-acclaimed Crysis franchise.  In Crysis 2, New York is under the attack of a frightening alien species that combines deadly weaponry and exceptional sensory abilities to present gamers with the most challenging opponents ever seen in a first person shooter.  Surrounded by catastrophic devastation, players will need to harness and master the power of the Nanosuit, giving them a unique set of superhuman abilities, in order to become the ultimate weapon and save New York.

Platforms – Xbox 360, PlayStation 3, PC

Ship Date – Holiday 2010

ESRB – Rating Pending

Dead Space 2

Visceral Games™ award-winning survival horror saga returns. The blood-curdling Necromorph invasion explodes in Dead Space 2, the terrifying sequel to the 2008 hit that sent players into deep space on a mission to save humanity. In this chapter, engineer Isaac Clark takes the action to the enemy, dominating an onslaught of gruesome monsters, beasts and undead creatures that challenge him physically, emotionally and psychologically. Armed with new advanced mining tools, Isaac takes on hundreds of disgusting enemies, makes valued new allies and explores an all-new space installation known as “The Sprawl”.  All this as Isaac flirts with the possibility of falling into the abyss of his own dementia. The action and horror are more intense than ever as Isaac must do whatever it takes to save himself and defeat the relentless Necromorphs.

Platforms – Xbox 360, PlayStation 3, PC

Ship Date – 2011

ESRB Rating – Rating Pending

EA SPORTS Active 2

EA SPORTS Active 2 is now in development with a new suite of fitness programs launching this fall, featuring an innovative Total Body Tracking wireless control system powered by motion sensors in leg and arm straps that will provide complete freedom of motion. Additionally, it will feature a heart rate monitor that provides constant on-screen monitoring, allowing users to capture intensity and optimize performance over time. Users will now also be able to track and share workout data on the new EA SPORTS Active 2 online hub. EA SPORTS Active 2 will make working out simple, effective and will go with you wherever you are.

Platforms – Wii™, PlayStation 3,iPhone™ & iPod touch®

Street date – Fall, TBA

ESRB Rating – Rating pending

EA SPORTS MMA

EA SPORTS MMA brings the authenticity of the world’s most intense combat sport home like never before. Choose from the world’s top fighters or climb the ranks of the worldwide circuit with your created prodigy to become the ultimate mixed martial arts champion.  Travel the globe and learn a multitude of fighting techniques and skills from masters in each discipline.  Select from various weight classes, rule sets, and take on all challengers in multiple cage types or a ring.  The challenge continues online with a robust offering that includes the ability to create custom fighters, prize fights, and more.  Are you ready?  Let’s get it on!

Platforms – Xbox 360, PlayStation 3, iPhone & iPod touch

Street date – Late 2010

ESRB Rating – Rating pending

FIFA Soccer 11 

FIFA Soccer 11 reinvents player authenticity – on and off the ball – for every position on the pitch. All-new Personality+ sees individual abilities reflected in game, allowing clear differentiation for every player. Real Madrid’s Kaka will deliver crisp, creative passes, Barcelona’s Andres Iniesta will utilize tighter turns and close control to dribble through defenses, Manchester United’s Wayne Rooney will hold off defenders and strike shots from distance with pace, and top-flight defenders like Giorgio Chiellini of Juventus will anticipate, predict and react to offensive players to win back possession. Building on the FIFA Soccer 10 gameplay that won 50 sports game of the year awards, FIFA Soccer 11 introduces new Pro Passing where pass accuracy is determined by a gamer’s ability on the control pad, and player skill, situation and urgency on the pitch. Visit http://www.facebook.com/easportsfifa to share and connect with fans all over the world.

Platforms – PlayStation 3, Xbox 360, Wii, PC, PlayStation 2, Nintendo DS™, PSP®, Mobile

Ship Date – Fall 2010

ESRB/PEGI – Rating Pending

Harry Potter and the Deathly Hallows™ Part 1 The Videogame

With all the action taking place outside of Hogwarts for the first time, Harry Potter and the Deathly Hallows – Part 1 represents a shift in tone for the Harry Potter games. On the run with a horde of merciless enemies on your tail, you will find yourself in unknown territory, far from the safety of the school grounds, fighting for survival at every turn. You will need to muster your most powerful magic against relentless assaults from all sides. A new game engine built specifically to leverage the technology of HD consoles ensures high definition graphics and intense combat gameplay that will immerse you in the action like never before.  There are no more lessons, no more training. This time the danger is real. It’s time to fight for your life!

Platforms – Xbox 360, PlayStation 3, Wii, Nintendo DS, PC, Mobile

Street date – Autumn 2010

ESRB Rating – Pending

HASBRO FAMILY GAME NIGHT 3

Enjoy family fun with your favorite Hasbro game brands at the Family Game Night Theme Park! HASBRO FAMILY GAME NIGHT 3 features five new classic and remixed versions of THE GAME OF LIFE, CLUE, TWISTER, MOUSE TRAP and YAHTZEE HANDS DOWN. Spin the wheel of fate in THE GAME OF LIFE, find out “whodunit” in CLUE, tie yourself in knots with TWISTER, make trigger crazy chain reactions in MOUSE TRAP and try your hand at the YAHTZEE HANDS DOWN card game. Play with your own customized Xbox avatar or Wii Mii, and challenge family and friends in online multiplayer for Xbox 360 and PlayStation 3 while keeping track of your victories on online leaderboards.

Platforms – Xbox 360, PlayStation 3, Wii

Street date – October 2010

ESRB Rating – “E” for Everyone

iPadÔ

EA Mobile™ recently launched best-selling iPad titles will also be showcased at E3 in line at the EA booth. Players can experience a top-quality mobile gaming experience with BOGGLE, SCRABBLE, Tetris, Need for Speed SHIFT, Mirror’s Edge™ and Command & Conquer Red Alert™, all available for the iPad from the App Store or at www.itunes.com/appstore.

Platforms – iPad

Madden NFL 11

Madden NFL 11 redefines the way you experience the game of football. SIMPLER: From 350 plays down to 1, the all-new GameFlow system puts you in the helmet of an NFL quarterback to execute an authentic, situational game plan, one play at a time. QUICKER: With 60-minute game times reduced to as little as 30 minutes, spend more time on the field and less in the playbook. FULL games, HALF the time. DEEPER: Madden NFL 11 is feature-rich including an all-new online innovation, improved animations, more intuitive controls, and Madden NFL Ultimate Team…all to the play-by-play of the most exciting voice in sports, Gus Johnson.  Madden NFL 11 is – SIMPLER. QUICKER. DEEPER than ever before.

Platforms – Xbox 360, PlayStation 3, Wii, PlayStation 2, PSP, iPhone/iPod touch

Street date – August 10, 2010

ESRB Rating – “E” for Everyone

Medal of Honor™

Medal of Honor is back with an all-new setting and a new hero. For the first time in the franchise’s 11-year history, Medal of Honor is leaving the WWII theatre and putting players in war-torn Afghanistan. EA has assembled a powerhouse team at EALA to develop the single-player campaign and is coupling their expertise with the multiplayer know-how at DICE. This fall, Medal of Honor will introduce players to the Tier 1 Operator: a relatively unknown entity directly under the National Command Authority who takes on missions no one else can handle. Inspired by real events, Medal of Honor reveals the mission of today’s most elite American soldier – his will, his mindset and his uncompromising professionalism.

Platforms – Xbox 360, PlayStation 3, PC

Ship Date – October 12, 2010 (NA), October 15, 2010 (EU)

ESRB – Rating Pending

MONOPOLY Streets

Play the world’s family favorite game brand in a dynamic 3D world on next-gen consoles as you buy properties, auction with your friends, build hotels and create the ultimate MONOPOLY digital experience! To celebrate the 75th anniversary of everyone’s beloved and well-known family game, the world of MONOPOLY comes to life through a living, breathing city that you can build and own. It has everything fans love about the time-tested Hasbro game, presented as a fully animated street level tour through the eyes of MR. MONOPOLY.  Players will be engaged in a head-to-head race to build the greatest city and accumulate the most wealth. Play against friends locally or online and see their Xbox® avatars or Mii™ populate the world! New features such as property auctions also add unique elements to the classic play. From the economical motels on Baltic Avenue to the luxurious Boardwalk suites, there is excitement around every turn of this re-imagined favorite. 

Platforms – Xbox 360, PlayStation 3, Wii, Nintendo DS

Ship Date – October 2010

ESRB Rating – “E” for Everyone

MySims SkyHeroes™

Take to the sky to lead the resistance against Morcubus and his drone army and to stop his plans to take over the skyways! MySims SkyHeroes is an all new adventure that brings the thrill and high-speed action of flying to the creative, immersive world of MySims.Go from unknown pilot to celebrated hero as you defeat dangerous enemies in aerial dogfights, test your reflexes in fast-paced speed challenges, and take on massive enemy bosses that demand all your skill as a pilot to survive. As you progress, you build, customize and tune your aircraft to give you an edge in combat. Face Morcubus’ drones with an ally in split-screen cooperative gameplay, or take the game online to challenge your friends in fun, competitive 12-player high speed action.

Platforms – Xbox 360, PlayStation 3, Wii, Nintendo DS

Ship Date – September 28, 2010

ESRB Rating – E10+

NBA® ELITE 11

NBA ELITE 11 is the new moniker of the long running EA SPORTS NBA videogame franchise.  NBA ELITE 11 will revolutionize the way basketball simulation games are played, with an all-new technology base, a new control scheme and a real-time physics system.  Centered on delivering the ultimate control to users, NBA ELITE 11 will redefine what is expected in a basketball videogame.

Platforms – PlayStation 3, Xbox 360

Ship Date – October 2010

ESRB Rating – Rating Pending

NBA JAM

Boomshakalaka! It’s baaaaaaaaack… EA SPORTS NBA JAM revives the classic franchise with vintage NBA JAM gameplay, and all-new features that deliver a fresh new take on the game. Featuring the sights and sounds that fans of the franchise will instantly recognize, EA SPORTS NBA JAM mixes the old school with the new, to deliver a one-of-a-kind sports presentation on the Wii.

Platforms – Wii

Ship Date – October 2010

ESRB Rating – Rating Pending

NCAA® Football 11

With remarkable presentation and gameplay improvements, along with an innovative online-based feature, NCAA Football 11 delivers the greatest product transformation in the history of the award-winning franchise. NCAA Football 11 will give players real college offenses that, for the first time ever, reflect the authentic style of all 120 NCAA FBS schools in-game.  With striking presentation elements like team-specific pre-game run-outs and ESPN’s broadcast graphics package, NCAA Football 11 recreates the intensity of college football Saturdays, achieving all-new levels of quality in presentation and core gameplay by delivering an experience true to your school and providing 120 ways to win. NCAA Football also includes the new Dynasty Wire online feature.  With Dynasty Wire, players create stories that recap their Dynasty game, complete with video and photo highlights, then share the news of the victorious triumph or devastating loss by publishing the story through social networking sites for the world to read. 

Platforms – Xbox 360, PlayStation 3, PlayStation 2

Street Date – July 13, 2010

ESRB Rating – E for Everyone

NHL®11

Celebrating its 20^th anniversary, the franchise that captured 22 ‘Sports Game of the Year’ awards, over the past three years, has raised the bar yet again with NHL11. Powered by an all-new Real-Time Physics Engine, and introducing broken sticks, quick dekes and an all-new faceoff system, NHL 11 lets you create highlight reel moments as you experience the most authentic NHL action yet.

Platforms – PlayStation 3, Xbox 360

Ship Date – September 2010

ESRB Rating – Rating Pending

NHL®SLAPSHOT

EA SPORTS is bringing its first ever hockey game to the Wii with NHL SLAPSHOT. The game includes the revolutionary NHL SLAPSHOT Hockey Stick, a plastic hockey stick that allows you to insert the Wii Remote™ and Nunchuk™ in and use the device as a hockey stick control, to offer the most accessible and intuitive hockey controls on the Wii.

Platforms – Wii

Ship Date – September 2010

ESRB Rating – Rating Pending

RISK: Factions

Developed by Magic the Gathering: Duels of the Planeswalkers studio Stainless Games and featuring cinematics from veteran animation studio Power House Animation, this new take on Hasbro’s globally popular game of strategy will offer innovative ways of experiencing the timeless turn-based board game in both objective-based and world conquest modes when it hits Xbox LIVE® Arcade on June 23^rd for 800MSP.  Players will be able to engage as one of five playable factions, each with different strengths, as they wage war on new maps with dynamic terrain in their quest for missile silos in order to strategically dominate the game. RISK: Factions features outlandish factions, a unique art style, new gameplay twists and off-beat humor that promises to challenge and captivate both new and seasoned RISK fans on their quest for world domination.

Platforms –Xbox LIVE Arcade

Launch Date – June 23, 2010

ESRB Rating – E 10+

The Sims 3 for console and handheld

Create Sims with unique personalities, fulfill their desires…or not, and control their lives within a living neighborhood in The Sims 3 for console and handheld this fall. All-new features make it easier than ever to play with life as players can unlock the ultimate “Karma Powers” for instant control and unleash them on their Sims. With Karma Powers, players can help their Sim “get lucky,” bless them with “instant beauty” or be deviant and curse them with an “epic fail.” Exclusive to the Wii version, players will be able to enjoy an all-new beach town with unique residents, traits, careers and lifetime wishes. Never before seen on Nintendo DS, players can use the stylus to build their Sims’ homes, craft their Sims’ including facial features, hair styles and clothing, and dictate personalities in the most robust Create a Sim yet for a handheld game.

Platforms – Xbox 360, PlayStation 3, Wii, Nintendo DS

Ship Date – October 26, 2010

ESRB – Pending

The Sims 3 Ambitions

Sims can now experience some of the most exciting and varied jobs ever in The Sims 3 Ambitions. For the first time, be in charge of how your Sims’ career progresses and get to decide if they will work for good or evil, pursue creative endeavors or technical affairs, climb to the top quickly or be a slacker. Put out raging infernos as a firefighter, hunt down vengeful spirits as the ghost hunter, invent brilliant and potentially destructive gadgets as an inventor, craft glorious masterpieces as a sculptor, and solve riveting cases by any means necessary as an investigator with dozens of cases to solve and numerous clues to find. Change the look and feel of your Sims’ town and the residents by becoming an architect or stylist.

Platforms – PC, Mac®, Mobile

Ship Date – June 1, 2010

ESRB – T for Teen

Spare Parts

In this new online action adventure from EA Bright Light, players join courageous robots Mar-T and Chip as they find themselves dumped with the trash on a strange planet. Working together in co-op mode, the mechanical duo must find a way to repair their ship and escape the planet before nefarious Lord Krung can dispatch his henchmen to destroy them. Mar-T and Chip will need to collect upgradable action parts to unlock new abilities that will aid them as they battle countless enemies including the evil Krofax, hostile spider monkeys and even a Super Huge Mega Laser! Can our heroes rescue their other stranded robotic friends and unearth all of the spare parts they need to make their escape? 

Platforms – Xbox LIVE Arcade / PlayStation Network

Launch Date – Winter 2010

ESRB Rating – Pending 

Tiger Woods PGA TOUR® 11

Lead your team to glory in Tiger Woods PGA TOUR 11!  Fight for honor, fight for country in the all-new Ryder Cup Challenge on The Celtic Manor Resort in Wales in 2010, which is the course of this year’s Ryder Cup.  The Ryder Cup brings together the best American and European golfers in a team competition format, and the cover of Tiger Woods PGA TOUR 11 is a direct reflection of the tournament – as Tiger Woods denotes the U.S. team and Rory McIlroy represents the Europeans. In addition to The Ryder Cup, gamers will be able to create their own team and take on others in Online Team Play – up to 12 versus 12.  In addition, Tiger Woods PGA TOUR 11 will be supporting the all-new PlayStation Move controller for an authentic golf swing experience.  So swing away and hit the links!

Platforms – Xbox 360, PlayStation 3, Wii, iPhone

Street date – June 8, 2010 (NA), July 2, 2010 (WW)

ESRB Rating – “E” for Everyone

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS ™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA’s homepage and online game site is http://www.ea.com/. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com/.

EA, EA SPORTS, EA Mobile, POGO, Command & Conquer Red Alert, Dead Space, EA SPORTS Active, Medal of Honor, MySims SkyHeroes, Need for Speed, The Sims and Visceral Games are trademarks of Electronic Arts Inc.  Mirror’s Edge is a trademark of EA Digital Illusions CE AB.  Crysis is a registered trademark of Crytek.  Bulletstorm is a trademark of People Can Fly Sp. z.o.o.

The mark “John Madden” is a trademark or other intellectual property of Red Bear, Inc. or John Madden, subject to license to Electronic Arts Inc., and may not be otherwise used in whole or in part without the prior written consent of Red Bear or John Madden. NFL is a registered trademark of the National Football League. 

Official FIFA licensed product.  Manufactured under license by Electronic Arts Inc.  Player names and likenesses used under license from The International Federation of Professional  Footballers “(FIFPro)”, national teams, clubs, and/or leagues.

NBA is a registered of NBA Properties, Inc.  

NCAA is a registered trademark of the National Collegiate Athletic Association.

NHL is a registered trademark of the National Hockey League.

The mark ‘TIGERWOODS’ is a trademark of ETW Corp. and may not be used, in whole or in part, without the prior written consent of ETW Corp. PGA TOUR is a trademark of PGA TOUR, INC. and used by permission.

HARRY POTTER characters, names and related indicia are trademarks of and © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR. WBIE LOGO, WB SHIELD: ™ & © Warner Bros. Entertainment Inc. (s10)

MONOPOLY, RISK, HASBRO FAMILY GAME NIGHT, CLUE, HANDS DOWN, THE GAME OF LIFE, TWISTER, MOUSE TRAP, YAHTZEE, and MR. POTATO HEAD are trademarks of Hasbro and are used with permission.  © 2010 Hasbro. All rights Reserved.

“PLAYSTATION”, “PlayStation” and “PSP are registered trademarks of Sony Computer Entertainment Inc.  Wii, Wii Remote, Nunchuk, Mii and Nintendo DS are trademarks of Nintendo.  Xbox, Xbox 360 and Xbox LIVE are trademarks of the Microsoft group of companies.  iPhone, iPad , iPod touch and Mac are trademarks of Apple Inc.

All other trademarks are the property of their respective owners.

Third Installment of Popular Series Now Offers Online Play and Collection of Five New Games

REDWOOD CITY, Calif. – May 12, 2010 –The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced it is developing HASBRO FAMILY GAME NIGHT 3 for release in fall 2010.  Available at retail just in time for the holiday season, HASBRO FAMILY GAME NIGHT 3 will feature a suite of five new digital versions of popular Hasbro game brands  for the Wii™, Xbox 360® videogame and entertainment system, and PLAYSTATION®3 computer entertainment system.  HASBRO FAMILY GAME NIGHT 3 will also deliver an exciting new dimension of online play designed to bring friends and family together from living rooms around the world. 

The HASBRO FAMILY GAME NIGHT 3 collection of titles will appeal to the entire family with digital versions of their favorite game brands  brought to life in a new theme park setting with the  loveable MR. POTATO HEAD returning as the host and park guide.  Featuring both classic and remixed versions, players can spin the wheel of fate in THE GAME OF LIFE, find out “whodunit” in CLUE, tie themselves in knots with TWISTER, trigger crazy chain reactions in MOUSE TRAP, and try their hand at YAHTZEE Hands Down.

HASBRO FAMILY GAME NIGHT 3 will also crank up the fun factor with local multiplayer capability for up to four players and for the first time, fans will also be able to take the gameplay online by challenging opponents around the globe via the online play features available in both the Xbox 360 and PLAYSTATION3 versions.  Full Mii™ and avatar integration (Wii and Xbox 360 only) will also add a personal touch to the HASBRO FAMILY GAME NIGHT 3 experience. 

“Families have embraced the HASBRO FAMILY GAME NIGHT video game franchise because it brings them together around the TV for quality time they’ll remember for a lifetime,” said Chip Lange, General Manager and Senior Vice President of the Hasbro Division at Electronic Arts.  “HASBRO FAMILY GAME NIGHT 3 has been developed with next generation online gaming at the forefront and will enable people to play the five new and iconic Hasbro game brands online with friends and family all across the world.”

“This third installment in the successful HASBRO FAMILY GAME NIGHT video game series delivers another great lineup of time-tested favorite Hasbro game brands and uses online play to take the entertainment and competition to an entirely new level,”  said Mark Blecher, Senior Vice President and General Manager of Digital Media and Gaming at Hasbro.  “No longer will travel distance be a hurdle for families and friends to get together and have some fun.”         

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA^TM, EA SPORTS™, EA Mobile™ and POGO™. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is http://www.ea.com/. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com/.

About Hasbro

Hasbro, Inc. is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.hasbro.com&esheet=6058936&lan=en_US&anchor=http%3A%2F%2Fwww.hasbro.com&index=3.

EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc. FAMILY GAME NIGHT, CLUE,  THE GAME OF LIFE, TWISTER, MOUSE TRAP, YAHTZEE, YAHTZEE HANDS DOWN, and MR. POTATO HEAD are trademarks of Hasbro and are used with permission. Mii and Wii are trademarks of Nintendo.   Xbox and Xbox 360 are trademarks of the Microsoft group of companies are used under license from Microsoft. “PLAYSTATION” is a registered trademark of Sony Computer Entertainment Inc.  All other trademarks are the property of their respective owners.

MONOPOLY-Inspired Video Game to Help Celebrate 75^th Anniversary of Hasbro’s MONOPOLY Brand

REDWOOD CITY, Calif. – May 7, 2010 –The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced it is developing MONOPOLY Streets for the Wii™, Xbox 360® videogame and entertainment system, and PlayStation®3 computer entertainment system.

For the first time ever, players will experience MONOPOLY, one of the world’s favorite family game brands, as a fully dynamic, living, 3D world that continuously evolves with the video game action. Additionally, MONOPOLY Streets will feature online multiplayer and unique downloadable content for Xbox360 and PlayStation 3 players around the world. Scheduled to launch in fall of 2010, the experience will offer an assortment of features that add to the thrill of becoming a MONOPOLY real estate mogul. Hasbro’s classic MONOPOLY will also be available on the Nintendo DS™ in conjunction with the release of MONOPOLY Streets.

In recognition of the MONOPOLY brand entertaining families around the globe for 75 years, MONOPOLY Streets will offer players the ability to become completely immersed within a MONOPOLY-themed world, re-imagined to experience the game at street level. Developing properties within high rent districts will produce lavish houses and hotels that appear within the world and further substantiate its visual appeal, while developing in the less expensive areas provide more modest, but no less interesting, establishments. The game will also feature player-owned headquarters that rise and fall along with the Player’s fortunes – large and luxurious when winning, stunted and minuscule when losing. For purists, MONOPOLY Streets will offer classic game board modes, as well.

MONOPOLY Streets will come loaded with an array of imaginative twists such as the ability to establish “house rules” where players can save their own set of customized rules tailored to their group of friends.  In addition, players will be able to create and play as their own Wii Mii™ or Xbox 360 avatar, and have the city populated by their friend’s Wii Mii or Xbox 360 avatars. Online play will also ratchet up the fun on Xbox 360 and PlayStation 3, allowing players to find and challenge other aspiring moguls while tracking ranking and progress on local, national and world leaderboards. Additionally, the Xbox 360 and PlayStation 3 versions will feature an assortment of downloadable content that may include a variety of items such as themed boards and tokens.

“We’re taking Hasbro’s No. 1 family game brand and masterfully striking the balance of offering the classic MONOPOLY play experience and adding a spectacular new visual treatment as we bring the classic board to life with players walking the streets of MONOPOLY,” said Chip Lange, General Manager and Senior Vice President of EA’s Hasbro Division.  “MONOPOLY Streets will bring people together and connect families all over the world by offering online gameplay through their gaming consoles. We think this unique, combined offering will bring families together around the TV this holiday season for a classic family gaming tradition they’ll remember for years to come.”

In addition, EA will further extend its MONOPOLY franchise with MONOPOLY City, currently in development for Pogo.com. At launch, players will be able to download the game from http://www.pogo.com/ for instant fun on the PC.

*Internet connection required.  See pack for additional details.

About MONOPOLY

Since 1935, more than 275 million copies of MONOPOLY have been sold in 111 countries and 40 languages.  Hundreds of different editions of the game have been published, but the most popular continues to be the classic “Number Nine.”  Affectionately known by its original product number, “Number Nine” is based on the streets of Atlantic City and is nearly identical to Charles Darrow’s original submission to Parker Brothers.  The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and the character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. 

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA^TM, EA SPORTS™, EA Mobile™ and POGO™. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is http://www.ea.com/. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com/.

About Hasbro

Hasbro, Inc. is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, All Rights Reserved.

EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc. The MONOPOLY name is a trademark of Hasbro and used with permission. Nintendo DS, Wii and Mii are trademarks of Nintendo. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. “PLAYSTATION” is a registered trademark of Sony Computer Entertainment Inc.  All other trademarks are the property of their respective owners.